American Direct

About This Project
American Direct is the nation’s leading provider total security integration at the door opening, with offices in 17 major metropolitan markets. Westwork developed the company’s first comprehensive marketing communications strategy, including a total rebranding project, and continues to manage the company’s integrated marketing efforts.
  • Brand strategy and positioning
  • Brand identity: logo and standards
  • Integrated marketing strategy
  • Website design and development
  • Content marketing and social media management
  • Search marketing: organic and paid search
  • Email marketing strategy and execution
  • Digital media creative
  • Sales and trade show collateral
  • Media strategy and management